So, I'm wrapping up "Microtrends: The small forces behind tomorrow's big changes". It's authored by Mark Penn, who was the pollster and Clinton advisor that coined the phrase "soccer moms". While I always found that phrase to be rather annoying and cheesy, he has street cred as a guy who can spot trends, articulate them well and get people of influence and power to act on his recommendations.
Saturday, May 24, 2008
Everyday Finance Book Review: MicroTrends
So, I'm wrapping up "Microtrends: The small forces behind tomorrow's big changes". It's authored by Mark Penn, who was the pollster and Clinton advisor that coined the phrase "soccer moms". While I always found that phrase to be rather annoying and cheesy, he has street cred as a guy who can spot trends, articulate them well and get people of influence and power to act on his recommendations.